Doug's+Picture+Lesson+Plan

Picture/Poster Lesson Plan


 * __Course:__** Entrepreneurship


 * __Topic:__** Retailing (store layout)


 * __Duration:__** 85 minute class period


 * __Lesson Overview:__** The purpose of this lesson is to introduce the concept of store layout and product placement in retail stores. We will discuss the factors invovled in store layout and product placement as a class. We will evaluate a poster of a store layout as a class. The students will then evaluate the layout of retail stores with a partner using pictures. We are in the middle of a unit on retailing and this topic will help them to begin thinking about the importance of store layout and product placement. The goal is that they will begin to start making connections to proper product placement and how different stores strategically place products in order to raise sales. The lesson will culminate with a short presentation on each pairs findings and their own layout that they have completed throughout the period.


 * __Objectives:__**
 * Students will use the SEA method in order to evaluate the different store layouts.
 * Students will use a Venn Diagram in order to compare and contrast the seperate store layouts.
 * Students will use a piece of poster board in order to construct their own store layout based on the items given by the instructer.
 * Students will present their poster and findings to the rest of the class.

Why is store layout and product placement so vital to the success of a retail store? Where should need items and impulse items be strategically placed? What other factors play a role in store layout and product placement?
 * __Essential Questions:__**


 * __Materials:__**
 * Assignment instructions
 * Store layout pictures and posters
 * SEA Sheets
 * Venn Diagram sheets
 * Poster Board/drawing supplies

__**Procedures**__:
 * Students will take an assignment sheet, SEA sheet, and Venn Diagram sheet as they come into the room.
 * Have the students discuss the essential questions in their small groups.
 * Have a class discussion on the essential questions.
 * Discuss the instructions of the assignment/class activity.
 * Students will pair up with a partner for this assigment/activity.
 * Distribute pictures to the student pairs (one picture per pair).
 * Students will evaluate their picture as well as one of the posters in the front of the room.
 * Students will have the remainder of the class period to complete their assignment.
 * Time permitting, have the students present their poster and findings with their classmates.


 * __Evaluation/Product:__**
 * Students will submit a completed SEA sheet for their picture and poster they evaluate.
 * Students will also submit their poster on the construction of their own store layout.

Grocery Store Picture-a picture of the front of a grocery store. Retail Store Picture-a picture of a store for kids. Store Shelves Picture-a picture of multiple shelves in a grocery store. Back of a grocery store poster-a poster of the back of a grocery store.
 * __Data/Document Sites:__**

These are all just examples of pictures/posters I could use for this activity/assignment. I have actual posters of store layouts but obviously can't display them on here!

Hey Doug~

I think this looks like a very cool lesson. The students can use the posters to help them layout thier own store. It combines analysis of posters with potential relavant and real life situations if any of them ever become store owners. Nice job!

GM

Wow Doug

I really like this lesson plan. The pics are very useful and will help students study and understand the reasons behind product placement in a store setting. This gives me a great idea for my marketing class while integrating the SEA sheet and Venn Diagram. Great job here! Lawrence.

Doug,

This is agreat lesson. I think anytime you can use real life scenarios with students it only enhances the lesson. You could teach them for weeks about all this information and only really reach a few students. But doing a leeson that is interactive like this will reach almost all of them I believe. Great job! Mike

Hi Doug, I agree, this is a really cool lesson plan. I especially like how the students get to design their own store. That sounds like a fun project for them and a good way for you to get the feedback you need to see if they really "grasped" the information. Emily