Lawrence's+Resources+Page

//** Lawrence, That sounds good...continue to refine and develop the project as the course move forward. Laura **// [] Site Use: Pennsylvania Historical Association. Site provides information about state history but also links to Pennsylvania historical studies. Can provide further information regarding state history, an accompaniment to the site above.
 * It is important to note that I am considering modifying this project. The product may include a small business plan for students to design based on a small business unit. However, the project would include a historical perspective that would ask students to compare and contrast how their business plan would be different / alike if it were operated a century ago. Part of this objective is help students learn about history in their state and county and how that history connects to their local town (from a business perspective).
 * 3D2-Data, Documents, and Cartoons**

[] This resource contains a list of interview results with entrepreneurs. These are people whom have started their own business. Being that students will design their own small business plan and relate it to the historical and present context to their local area, it will be helpful for them to read accounts of other entrepreneurs. How has entreprenuership changed over the last century, or has it? Some of the accounts are more historical than others. One of the links in this resource takes students to an interview transcript with Bill Gates.

[] This resource contains summary interview results from young entrepreneurs that are close to the ages of the students. These are younger people that started their own business doing something that liked doing to begin with. Students will have more fun with the project if they tailor it to their own interest, but must understand how their plan will serve the needs of the area.

[] This site is a direct link to the document outlining this history of the Tioga County Railroad. The railroad, being of a small business itself (for its time) influenced and supported economic progress, growth and development during its practical operating years. The document was written in 1908 and read before the chamber of commerce in 1909. The source is a primary document that links a historical perceptive to the project for the local area.

[] This site contains an array vintage business cartoons. Each of the cartoons make a point about a business issue or practice and shows concepts of entrepreneurship of days gone by. These cartoons could be used to help provide further insight to students in terms of their business plan. Also, the site provides links to related issues that show more cartoons. These sources would have been drawn by one portraying (primary source) world of business / commerce at that time. Some portray successes, other failure, and some general concerns of businesspeople that still exist today.

source: []

This is a photograph of the county seat. The picture was taken during an era where many photographs were used as postcards. This image provides students with a chance to develop an idea of how the downtown area of Wellsboro, PA might have been in the early 1900s. The courthouse is in the same place now as it was during this time period, but the dynamics of the local business environment would have been different. Students might ask, how would my business position be seen today in this town? How would it have been depicted during this time period? @http://www.bonhambedco.com/bonham_historical_pictures.htm Site contains historic pictures of a city, showing images from its past life as well as the businesses located in this town. The purpose of this site is to help students connect the economic development and impact businesses have on a town as well as their relationship to the town itself (government offices, laws, culture, etc…). @http://www.golden.com/buylocalfirst/shoppingdistricts.htm Contains a picture of a western downtown area long before cars. The face of small business would have been considerably different here, even in comparison to the early 1900s. This allows students to go back even further to understand how challenging it may have been for business people to function will limited transportation services. Students can discuss ways that could have met this challenge. [] This site contains a wide array of posters that were used for the purpose of advertising and promoting products. Some of the posters were pre-war while others are not. Students can use this site to locate ideas on how they would have promoted products during these time periods. [] Site contains many different posters advertising products from the seventies and before. These posters would have been placed in department stores during the era to promote products in the stores. Students can explore how advertising national products has changed over the years (this was during the selling era and early forms of the marketing era).

Source: [] The photo is of Tice Brothers Ice Co. (national photo from company in Mid-West) Back before refrigeration, ice was sold to consumers to keep their food cold. There was great need for this service and many students would be shocked to realize life without a refrigerator. This photo depicts business finding a needing and filling it (marketing concept). The photo can help students understand how businesses of the past (and today too) find needs and profit on those needs. Students must ask "what needs will my business fill? What needs of the past would it have filled and how? Source: [] Mansfield, a neighboring town, had a large and prosperous pharmacy called Bates Pharmacy. The picture above can be used to help students understand the typical day-to-day operations in this type of business and how they may differ or be the same today. Also, the exploration of the different kinds of "pharmaceutical" products (pre FDA days) that may have been sold in the late 1800s and early 1900's (time of photo). Students can think about how their day-to-day operations, business set up, and products for sale will be.

Source: [] Two images of a bank that started as a small business (private, small town bank) and is now a part of a financial corporation. The bank is shown in the top picture from 1905 and again, in the same building (remodeled) in 1975. This bank is still in this location today, of course it looks a lot different. Students will recognize and connect to this. The point of the picture is to help students understand how small businesses can evolve and thrive for centuries. Students can relate this to their own business plans for future expansion and operations.

Source: [] The poster above is an advertisement for a local art studio. Actually, the yesterday version of a photographer. The business only operated for two years 1886 to 1888 due to the owner's death. Posters were commonly used to advertise during this period. The image helps students related previous advertising efforts before the marketing and selling eras. Students can relate different advertising practices for their business form past to present.

h[|ttp://www.joycetice.com/articles/tocartic.htm#postcard] The site contains historical links to primary sources regarding various historical accounts of Tioga and surrounding counties. Re-productions of articles, copies of pictures, flyers, and postcards (photos) regarding different events, and businesses can be viewed. The site provides information that will allow students to develop an idea of how the area was a century ago and how it changed since. This relates to the project since it helps students to apply a modern and historical perspective to their business plan. (May be used for documents as well-articles)

=**5D1-Audio Recordings and Sheet Music**= [] Provides a selection of sheet music lyrics from time frames ranging from 1900 to 1922. The music was commonplace during these time periods as opera and public performances. The works provide students with a feel of what was valued during the early part of the century and can be linked to the culture of this period. understanding cultures and sub-cultures is important when developing a marketing plan. [] Site contains audio recordings about the great depression and surrounding periods. Also, some selections of music from the period are on the site. Students can gain some insight into the culture of the period that surrounded tough economic times. Students will be able to relate their small business project to the poor economic conditions surrounding the great depression. [] This site contains a list of music recordings of various artists of the 20's and 30's. Students can listen to the entire songs they choose with Real Player. The site also contains images of record albums which shows how music was listened to during this time period (a far cry from CDs and MP3 files). The music helps students understand the social context of the time period as well as how a business would have fit into that context. [] This site features eight interesting radio commercials from the 50's. During a time when the marketing era was just beginning, focus was still on the product, not on customer needs. At that same time, the commercials have a way of addressing (to some extent) customer needs. Students will get a sampling of how advertising was done though radio media before the explosion of television. These commercials are, for the most part, very musical and festive. The economic era of the time indicates strong consumer confidence with innovate post-war products and new innovations. Students can compare how their business may have operated differently during this period than the earlier part of the century. [] Amazing site for sheet music. Click on the era you want and search an array of collections of sheet music. These collections provide the cover sheet too, which really captures the essence of the music as well as the culture and period surrounding it. Students can select the era they want to relate to the timeline for their project. The sheet music can be read and then analyzed with the cover and other resources for that period. [] I found this by accident but is really intriguing. Students can click on brands they will recognize and hear radio commercials and jingles of the past. This will help students to really understand how the products they use today were marketed and advertised so differently in the golden age of radio. Not all links play an ad though. However, there are some interesting clips of past radio recordings. The site also provides a lot of history about radio and how it was important in commerce during this period.

= 6D1-Maps and Video = = = [] The site contains TV commercials by stars promoting products. This was commonly done during the early days of TV and displays earlier forms of marketing. The advertisements shown illustrate how products would have been advertised in the early days that fall during the historical component of the project. [] Site offers some commercials from the 50’s and 60’s with clips of older TV programs (early TV) to understand the marketplace and culture of the times. These commercials can help students relate to the developmental process that marketing went though from its earlier stages to the current period. This allows students to determine how they may have advertised during earlier periods. [] ITunes required to watch vintage commercials from different categories. Students can select from categories that they will want to use as reference for the products they are selling. Also, the options allow them to be specific when researching historical elements of advertising by period and product category. [] Map (road and geographical) of Wellsboro and surrounding county area. This will help students determine location in conjunction with the county seat and in relation to the market area. Many students know the area, but this will help them better visualize it. It also helps them realize how far potential customers may have to travel to their location. [] Map of downtown Wellsboro PA – can be zoomed and adjusted. This shows the actual downtown area, but other locations can be chosen. Students can research locations and buildings as well as what is in certain spots. The map serves as a starting point for students to work on developing ideas based on locations. [] The Wall Street Journal-contains many videos about business and the economy. This will be very helpful to students when developing their business plans around economic conditions. The videos are about many topics. There are a lot of videos about small businesses, which can be found by doing a search on it. The site is great for finding small clips of news info on business related topics. Info is delivered in easy to swallow bites. [] A great site with videos that contain current and up-to-date information for small businesses. Students can choose shows and clips about certain topics. This helps with the project in that the business plan can be developed around current issues. These videos have some neat things in them.