Lawrence's+Lesson+Plan+4C1

__ Overview of Lesson Plan __ // The purpose of this lesson plan is to help students understand the concept of market segmentation and target marketing. Students will use posters that are used in advertising and photos of selected stores (that will display the store logo, background, and decor. The purpose of this activity is to help students understand what businesses do to lure and attract particular customers to a product. This assignment allows students to think in a critical manner regarding the marketing process and how companies use demographics (research) in targeting customers. // __Subject Area__ ·  Marketing - Business Education Relatees also to the business unit studied in personal finance and the legal aspects of advertising with business law. This also addresses ethical marketing practices. __ Duration __ ·  Two-82 minute block periods. __ Materials Needed __ · Provided posters (links to) and photos that will be used for each group. · NARA worksheets. · Venn Diagram Layout. __ Prior Knowledge __ Students would have completed a chapter on market segmentation and market targeting. Students will have a basic understanding of markets and sub-markets as well as specific targets within each sub-market. Students will also have prior knowledge of demographics and how they are used in marketing. __ Lesson Procedures __ 1. The class will be broken into groups of four each. 2. Each group will receive two posters to analyze, two pictures of a retail business (store or restaurant). 3. Each group will receive an NARA worksheet for each item, poster and picture. 4. Each group will be asked to study each of the two posters when told to. This way, a time limit is placed on study and discussion time. Once this time ends, each group will then complete the NARA sheet for the poster. The process is then repeated for the second NARA sheet. 5. Each group will then complete the Venn diagram to compare the two posters. 6. The same process described in items 3-5 above will be repeated for the photos of stores. 7. Students will then answer the following questions about each poster and photo. Q1: Explain the demographics of the ideal customer (s) of this product or business. · Geographic · Profession · Recreation · Income ranges · family structure · Age · Educational background · Interest and pursuits Q2: What pricing strategies (promotions, sales, image perceptions) do you think the company (business) is employing? Q3: What specific target groups might be included? Q4: what types of businesses do you think the product is sold in OR area the store is located (for stores)? 8. Each student group will then present their posters and pictures to the other groups. As part of this process, students will compare and contrast the two different posters and photos by referring to the NARA and Venn diagram. 9. Each group will prepare a brief PowerPoint presentation to answer each of the questions 1-4. 10. Each group will present its PowerPoint presentation. __ Product __ PowerPoint presentation-students can integrate their completed NARA, Venn, and respective images into the presentation.

Hey Lawrence, I have a degree in Marketing/Management and always wanted to work in Mkting Research so I like this sort of lesson. I'm not a fan of Walmart but recently saw a documentary about Walmart and how they select the location for their stores (I think it was on CNBC). You may want to try to locate that for your class--quite an eye opener. Much more time and energy goes into those decisions than your students may think. Great job! Jean