Lawrence's+Lesson+Plan+6c1

[] (MB Taiwan) [] (MB USA)

**__Overview__**: Students will review two different television commercials of the same company. Both are Mercedes Benz commercials with one being shown in the U.S. and Europe and the other in Taiwan. The links to each commercial is posted above. 1. with a partner watch each commercial at least three times, more if needed to fully understand it. 2. Using the Venn Diagram, indicate the significant differences between the two commercials and the similarities of each. 3. When the Venn diagram is completed, use it to prepare a demographic profile of the ideal customer of each product advertised. Make three lists... a. specific profiles of customers for U.S. commercial b. specific profiles of customers for Taiwan commercial c. profiles that would be the same for each. 4. Each pair will show and explain their posters including the reasons why they profiled each audience group the way they did. 5. Each pair will prepare a one page magazine ad using Microsoft Publisher that would advertise a product of their choice to a specific target audience in TWO different countries, one being the U.S. and another of the pair's choice. The ad must target both groups effectively. (subject to approval)
 * __Course__**: Marketing
 * __Required Items__**: Internet access with links to YouTube for the commercials, Venn Diagram, poster paper, markers, M.S. Publisher Software, and a partner to work with.
 * __Subject Matter__**: Target marketing, market segmentation, and international marketing. Students will need to have a basic understanding of these concepts as well as some understanding of demographics.
 * __Process__**:
 * __Evaluation__**: Creation and discussion of the posters created from the Venn Diagrams as well as the advertisement.

Students will think in a critical manner by analyzing the target audiance elements of the ads. The pupose is to get students thinking about reasons why each of the two TV ads are set up the way that they are.